Market Access Marketing Leader

Hi, I'm
Jaehla.

I help biotech and pharmaceutical companies turn access strategy into tools that move — payer value stories, launch materials, field enablement, and the cross-functional alignment that makes it all land.

At a Glance
7+ years in pharma
commercial & market access
1 U.S. product launch
executed end-to-end
Core Focus Areas
Payer Marketing Launch Execution MLR Navigation Coverage Assessment Field Readiness Vendor Management HEOR Partnership Access Analytics
My Story

Where I came from
shapes how I work.

I didn't start in pharma. I started in politics — advising an Ohio Senate Minority Leader, coordinating across state agencies, managing people, and learning how to get things done in environments where nothing is easy and the stakes are real. That foundation never left me.

When I moved into pharmaceutical commercial work at AstraZeneca, I brought that same instinct: understand the landscape, align the stakeholders, and execute with precision. I've built dashboards that saved teams dozens of hours a month. I've managed agencies through a national product launch. I've navigated MLR review, written payer-facing materials, and sat in the space between data and strategy — translating complex access dynamics into things teams can actually use.

What draws me to market access marketing specifically is that it requires you to hold two things at once: a deep understanding of the science and clinical evidence, and the ability to communicate that value to people making high-stakes coverage decisions. That tension is where I do my best work.

I'm currently seeking Associate Director and Director-level roles in market access marketing, with a particular interest in specialty and rare disease — pre-launch or early commercial.

Experience

Where I've been,
what I've built.

2023 – 2024
AstraZeneca
Market Access Insights & Analytics
Insights Manager

Led payer landscape analytics and coverage assessments, translating GPO and payer data into strategic business plans. Built a Power BI dashboard that improved team efficiency by ~65% and cut manual reporting by ~67%. Aligned cross-functional stakeholders across GPO, analytics, and contract operations — and repositioned the GPO team as a strategic insights resource, driving a 25% increase in internal utilization by brand teams.

Coverage Assessment Payer Analytics Power BI Cross-functional Alignment GPO Strategy
2022 – Present
AstraZeneca
CVRM — Akron, OH
Primary Care Sales Consultant

Top 5% of national selling team. Piloted and scaled a regional multi-channel HCP engagement strategy that doubled weekly touchpoints. Created a >53% market share increase through customer-specific business plans. Generated field-based insights that informed payer-level access decisions and sales enablement tool optimization.

Field Insights HCP Engagement Access Strategy Top 5% National Ranking
2021 – 2022
AstraZeneca
DTC Marketing — BREZTRI Launch
Marketing Manager

Supported the U.S. commercial launch of BREZTRI across digital, TV, email, SMS, and social channels. Managed multiple external agencies simultaneously — AOR, digital, media, and sponsorship partners. Navigated full MLR/PRC review cycles to ensure compliant, on-time delivery. Improved funnel conversion rates by ~12% and digital ROI by ~10% through refined segmentation and multi-channel messaging optimization.

Product Launch MLR/PRC Review Agency Management Multi-channel Execution Vendor Oversight
2025 – Present
GuidePoint Global
Contracted Pharmaceutical Business Consultant

Provide pharmaceutical business insights to industry partners navigating complex commercial and market access challenges across the biotech and specialty pharma landscape.

Consulting Market Access Commercial Strategy
2016 – 2019
The Ohio Senate
Columbus, OH
Special Advisor to the Minority Leader

Advanced the Minority Leader's policy agenda through strategic communication and cross-functional coordination across Senate staff and state agencies. Directed execution of key initiatives including a $9.1M environmental cleanup. Managed office staff and Legislative Fellows, supporting talent development and multiple promotions.

Stakeholder Management Cross-functional Coordination Strategic Communication People Management

The toolkit I
bring to the table.

📋

Payer Marketing & Materials

Developing payer value stories, access tools, coverage assessments, competitive access analyses, and field-ready materials — from brief through MLR approval.

🚀

Launch Execution

End-to-end launch experience across marketing workstreams, timelines, review cycles, and cross-functional coordination in fast-paced pre-commercial environments.

🤝

Cross-functional Leadership

Proven ability to align stakeholders across Account Management, HEOR, Medical Affairs, Commercial Ops, and Patient Hub — and influence without authority.

📊

Analytics & Insights

Power BI, MicroStrategy, and data translation skills that turn complex payer landscape data into clear strategic direction for access teams.

🏛️

MLR/PRC Navigation

Deep familiarity with Medical, Legal, and Regulatory review processes. Experienced managing material timelines through full approval cycles compliantly and efficiently.

🔧

Vendor & Agency Management

Experience managing AORs, digital agencies, media partners, and specialty vendors simultaneously — with accountability for quality, timelines, and outcomes.

Contact

Let's start
a conversation.

I'm currently exploring Associate Director and Director-level opportunities in market access marketing — with particular interest in specialty and rare disease companies preparing for or in early stages of launch. If that sounds like your team, I'd love to connect.

✉️
Email
JaehlaMeacham1@gmail.com
📍
Location
Akron, OH — Open to Remote
🎓
Education
MBA, The Ohio State University (Fisher)